British Style Award
Winner: Alexa Chung
The British Style Award brought to you by Vodafone recognises an individual who most embodies the spirit of London and is an international ambassador for London as a leading creative fashion capital. Decided entirely by the public, Alexa Chung has been voted as this year’s winner. This is the third time Alexa has been recognised at the British Fashion Awards for her style credentials, and she remains the sole winner of the British Style Award since its introduction in 2010.