2024 saw 1664 Blanc arrive in the UK market, launching as Principal Partner of London Fashion Week, with the ambition of positioning 1664 Blanc as a super-premium lifestyle brand in the beer market - doing something no other beer brand had done before. This year, the brand has created a significant impact with fashion-focused activations at Selfridges, Institute of Contemporary Arts and Covent Garden across all three London Fashion Week seasons, inviting industry tastemakers, designers and trend enthusiasts to establish a new, covetable era for beer.
 
1664 Blanc is a super-premium French beer, blue in bottle and iconic in flavour. The embodiment of good taste with a playful twist. The flavour profile blends delicate touches of citrus fruits to deliver an elegant and refreshing taste experience that echoes the deluxe finish of champagne. Founded in France, 1664 Blanc is distinctive with its design-led approach that resonates within the fashion industry, celebrating its Parisian roots through trailblazing and  culturally-relevant collaborations.